Digital Strategist, Data Analyst & Business Consultant

Strategist and Analyst with 8+ years of experience. Skilled in designing and implementing growth strategies, digital transformation solutions, and organizational frameworks to optimize efficiency, drive engagement, and achieve measurable results.

Proven track record in IT recruitment, and supporting MSMEs, non-profits, and individuals in achieving measurable results. Based in Tripoli, Lebanon, I bring a global perspective to local challenges.

Core Competencies

Digital Transformation

Strategic implementation of digital solutions to streamline operations, enhance user experience, and drive business growth through technology integration.

Project Management

Comprehensive project planning, execution, and monitoring with expertise in international development frameworks and methodologies.

Data Analysis

Advanced data collection, analysis, and visualization to extract actionable insights and support evidence-based decision making.

Talent Acquisition

Strategic recruitment and HR management with a focus on IT talent, organizational development, and creating supportive work environments.

Web Development

Custom website development with clean, responsive design and optimal user experience, focusing on SEO best practices and performance optimization.

Digital Marketing

Comprehensive digital marketing strategies including SEO, social media optimization, and paid advertising campaigns across multiple platforms.

Professional Skills

Digital & Business

  • Digital Transformation
  • Project Management
  • Business Analysis
  • Data Analysis
  • Coaching & Mentoring
  • Branding & Design

HR & Development

  • Talent Acquisition
  • IT Recruitment
  • Workplace Development
  • HR Policy Development
  • Training & Development

Digital Marketing

  • Search Engine Optimization (SEO)
  • Social Media Marketing (SMM)
  • Paid Advertising
  • Content Strategy
  • Email Marketing

Technical Skills

  • HTML, CSS, JavaScript
  • Tailwind, Bootstrap
  • MS Applications (Advanced)
  • Data Analysis Tools
  • Adobe Creative Suite

Professional Experience

February 2020 - Present

Self-Employed Business Consultant & Executive Coach

DYNAMIC-ORD, Lebanon

Providing comprehensive business consultancy and digital marketing services to diverse clients including business setup companies, real estate, financial services, travel agencies, and more.

  • Spearheaded comprehensive web development initiatives across Google and Bing—leveraging advanced on-page optimization, SEO-focused blogging, and refined UX/UI
  • Specialized in strategic digital marketing integrating SEO, branding, and content creation with diverse paid ad models
  • Delivered measurable results in search rankings, lead generation, and conversions while elevating brand visibility
May 2021 - January 2024

Program Officer

Save the Children, Lebanon (North and Beirut)

Led large-scale community projects empowering underserved communities through resource mobilization, awareness raising, social protection, education programs, and entrepreneurship training.

  • Improved organizational efficiency by developing automated systems for referral tracking, reporting, and database management
  • Served as primary point of contact for diverse stakeholders, facilitating over 75 conferences and activities
  • Developed and reviewed program materials and studies including LS4S and Akkar and Tripoli Household Vulnerability Research
July 2019 - October 2020

Country MEAL Assistant & Acting MEAL In Charge for Akkar Office

WeWorld GVC Onlus, Lebanon (Akkar and Bekaa)

Developed and implemented effective M&E systems, plans, and tools, leading data collection exercises and managing M&E data for projects funded by AICS, ECHO & EU MADAD.

  • Maintained accurate and timely data collection for multiple projects
  • Successfully recruited, trained, and monitored data collectors
  • Developed MEAL activities information management systems, enhancing accountability and learning
  • Contributed to developing and managing complaint and feedback mechanisms
September 2018 - April 2019

Self-Employed Career & Executive Coach

Career Spack, Lebanon

Provided personalized career coaching and executive development services to professionals across various industries.

  • Delivered more than 1000+ one-on-one training sessions
  • Developed customized career advancement strategies for clients
  • Facilitated professional development workshops and seminars
November 2016 - February 2018

HR & Field Coordinator

UTOPIA Organization, Lebanon (Tripoli)

Managed human resources functions and field operations for projects funded by USAID, UKAID, BMZ, GIZ, UNICEF and more.

  • Acted as a human resources manager for 100+ staff, fostering a positive work environment
  • Designed and implemented comprehensive HRM policies and procedures
  • Designed and implemented outreach policies and procedures, streamlining communication and engagement
December 2015 - October 2016

HR Coordinator & Acting HR Manager

Trust Technology, Lebanon (Tripoli)

Coordinated human resources functions and temporarily managed the HR department, implementing effective HR strategies and policies.

  • Managed recruitment, onboarding, and employee relations
  • Developed and maintained HR documentation and records
  • Supported organizational development initiatives

Education & Certifications

2022

LinkedIn, Google, and Digital Marketing Certifications

Various Platforms

Professional certifications in digital marketing, SEO, and related fields.

2021

Global/International Project Management for Development Professional

PM4NGOs DPro

Comprehensive certification in project management for development organizations.

2021

International Organizations & UN Management Certificate

University of Geneva

Specialized training in management practices for international organizations and UN agencies.

2018

Two Master Degree Subjects of Global Project Management

Torrens University, Australia

Advanced studies in global project management methodologies and practices.

2016

Diploma of Human Resources Management

Alison

Comprehensive training in human resources management principles and practices.

2015

Bachelor of Business Management

Lebanese University

Undergraduate degree in business management with a focus on organizational development and strategy.

Key Achievements

Business Consultancy & Digital Marketing

  • Spearheaded comprehensive web development initiatives across Google and Bing—leveraging advanced on page optimization, SEO-focused blogging, and refined UX/UI to boost organic search rankings and enhance user engagement.
  • Specialized in strategic digital marketing that integrates SEO, branding, and content creation with diverse paid ad models (PPA, PPC, CPL, CPV, CPM, and CPE) to drive search rankings, lead generation, and conversions while elevating brand visibility and engagement across META, LinkedIn, YouTube, TikTok, WhatsApp, and X.

Program Leadership

  • Led large-scale community projects that empowered underserved communities through resource mobilization, raising awareness, social protection and education programs, and entrepreneurship training.
  • Improved organizational efficiency by developing automated systems for referral tracking, reporting, and database management, reducing processing times.
  • Served as primary point of contact for diverse stakeholders, facilitating over 75 conferences, and activities.
  • Developed and reviewed program materials and studies (LS4S, and Akkar and Tripoli Household Vulnerability Research).
  • Designed and implemented outreach policies and procedures for UTOPIA, streamlining communication and engagement.

Research & Data Analysis

  • Developed and implemented effective M&E systems, plans, and tools, leading data collection exercises and managing M&E data.
  • Maintained accurate and timely data collection for multiple projects, and successfully recruited, trained, and monitored data collectors.
  • Developed MEAL activities information management systems, enhancing accountability and learning. Contributed to developing and managing complaint and feedback mechanisms, improving transparency and responsiveness.

People Partnership & Organizational Development

  • Acted as a human resources manager for multiple organizations (100+ staff), fostering a positive and supportive work environment.
  • Designed and implemented comprehensive HRM policies and procedures for UTOPIA, IP-GATE, and G-Lounge, ensuring compliance and best practices.
  • Mobilized talents and provided support in various areas across industries, delivering more than 300 impactful training and coaching workshops.

Technical Proficiency

MS Applications

Advanced: MS Project, Excel 3D Mapping, and MS NAV

Digital Marketing

Advanced: Google Ads, Google and Microsoft Web Master Tools, SEO Tools, LinkedIn Ads, and META Ads

Email Marketing

Advanced: Brevo, and Mailchimp

Editing

Upper-Intermediate: Photoshop, After Effect, Canva, Adobe Express Platform, and Figma

Data Analysis

Intermediate: SEO Optimization Tools, STATA, SPSS, KOBO, ODK, Survey123, Power BI and Google Earth Pro

Information Technology

Advanced: HTML, CSS, JavaScript, Tailwind, Bootstrap

Basic: Networks, JavaScript, React, Mongo DB, and AI Automation

Let's Work Together

I'm passionate about delivering measurable results and would love the opportunity to discuss how my skills and experience can benefit your organization.