Digital Strategist, Data Analyst & Business Consultant
Strategist and Analyst with 8+ years of experience. Skilled in designing and implementing growth strategies, digital transformation solutions, and organizational frameworks to optimize efficiency, drive engagement, and achieve measurable results.
Proven track record in IT recruitment, and supporting MSMEs, non-profits, and individuals in achieving measurable results. Based in Tripoli, Lebanon, I bring a global perspective to local challenges.
Core Competencies
Digital Transformation
Strategic implementation of digital solutions to streamline operations, enhance user experience, and drive business growth through technology integration.
Project Management
Comprehensive project planning, execution, and monitoring with expertise in international development frameworks and methodologies.
Data Analysis
Advanced data collection, analysis, and visualization to extract actionable insights and support evidence-based decision making.
Talent Acquisition
Strategic recruitment and HR management with a focus on IT talent, organizational development, and creating supportive work environments.
Web Development
Custom website development with clean, responsive design and optimal user experience, focusing on SEO best practices and performance optimization.
Digital Marketing
Comprehensive digital marketing strategies including SEO, social media optimization, and paid advertising campaigns across multiple platforms.
Professional Skills
Digital & Business
- Digital Transformation
- Project Management
- Business Analysis
- Data Analysis
- Coaching & Mentoring
- Branding & Design
HR & Development
- Talent Acquisition
- IT Recruitment
- Workplace Development
- HR Policy Development
- Training & Development
Digital Marketing
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Paid Advertising
- Content Strategy
- Email Marketing
Technical Skills
- HTML, CSS, JavaScript
- Tailwind, Bootstrap
- MS Applications (Advanced)
- Data Analysis Tools
- Adobe Creative Suite
Professional Experience
Self-Employed Business Consultant & Executive Coach
Providing comprehensive business consultancy and digital marketing services to diverse clients including business setup companies, real estate, financial services, travel agencies, and more.
- Spearheaded comprehensive web development initiatives across Google and Bing—leveraging advanced on-page optimization, SEO-focused blogging, and refined UX/UI
- Specialized in strategic digital marketing integrating SEO, branding, and content creation with diverse paid ad models
- Delivered measurable results in search rankings, lead generation, and conversions while elevating brand visibility
Program Officer
Led large-scale community projects empowering underserved communities through resource mobilization, awareness raising, social protection, education programs, and entrepreneurship training.
- Improved organizational efficiency by developing automated systems for referral tracking, reporting, and database management
- Served as primary point of contact for diverse stakeholders, facilitating over 75 conferences and activities
- Developed and reviewed program materials and studies including LS4S and Akkar and Tripoli Household Vulnerability Research
Country MEAL Assistant & Acting MEAL In Charge for Akkar Office
Developed and implemented effective M&E systems, plans, and tools, leading data collection exercises and managing M&E data for projects funded by AICS, ECHO & EU MADAD.
- Maintained accurate and timely data collection for multiple projects
- Successfully recruited, trained, and monitored data collectors
- Developed MEAL activities information management systems, enhancing accountability and learning
- Contributed to developing and managing complaint and feedback mechanisms
Self-Employed Career & Executive Coach
Provided personalized career coaching and executive development services to professionals across various industries.
- Delivered more than 1000+ one-on-one training sessions
- Developed customized career advancement strategies for clients
- Facilitated professional development workshops and seminars
HR & Field Coordinator
Managed human resources functions and field operations for projects funded by USAID, UKAID, BMZ, GIZ, UNICEF and more.
- Acted as a human resources manager for 100+ staff, fostering a positive work environment
- Designed and implemented comprehensive HRM policies and procedures
- Designed and implemented outreach policies and procedures, streamlining communication and engagement
HR Coordinator & Acting HR Manager
Coordinated human resources functions and temporarily managed the HR department, implementing effective HR strategies and policies.
- Managed recruitment, onboarding, and employee relations
- Developed and maintained HR documentation and records
- Supported organizational development initiatives
Education & Certifications
LinkedIn, Google, and Digital Marketing Certifications
Professional certifications in digital marketing, SEO, and related fields.
Global/International Project Management for Development Professional
Comprehensive certification in project management for development organizations.
International Organizations & UN Management Certificate
Specialized training in management practices for international organizations and UN agencies.
Two Master Degree Subjects of Global Project Management
Advanced studies in global project management methodologies and practices.
Diploma of Human Resources Management
Comprehensive training in human resources management principles and practices.
Bachelor of Business Management
Undergraduate degree in business management with a focus on organizational development and strategy.
Key Achievements
Business Consultancy & Digital Marketing
- Spearheaded comprehensive web development initiatives across Google and Bing—leveraging advanced on page optimization, SEO-focused blogging, and refined UX/UI to boost organic search rankings and enhance user engagement.
- Specialized in strategic digital marketing that integrates SEO, branding, and content creation with diverse paid ad models (PPA, PPC, CPL, CPV, CPM, and CPE) to drive search rankings, lead generation, and conversions while elevating brand visibility and engagement across META, LinkedIn, YouTube, TikTok, WhatsApp, and X.
Program Leadership
- Led large-scale community projects that empowered underserved communities through resource mobilization, raising awareness, social protection and education programs, and entrepreneurship training.
- Improved organizational efficiency by developing automated systems for referral tracking, reporting, and database management, reducing processing times.
- Served as primary point of contact for diverse stakeholders, facilitating over 75 conferences, and activities.
- Developed and reviewed program materials and studies (LS4S, and Akkar and Tripoli Household Vulnerability Research).
- Designed and implemented outreach policies and procedures for UTOPIA, streamlining communication and engagement.
Research & Data Analysis
- Developed and implemented effective M&E systems, plans, and tools, leading data collection exercises and managing M&E data.
- Maintained accurate and timely data collection for multiple projects, and successfully recruited, trained, and monitored data collectors.
- Developed MEAL activities information management systems, enhancing accountability and learning. Contributed to developing and managing complaint and feedback mechanisms, improving transparency and responsiveness.
People Partnership & Organizational Development
- Acted as a human resources manager for multiple organizations (100+ staff), fostering a positive and supportive work environment.
- Designed and implemented comprehensive HRM policies and procedures for UTOPIA, IP-GATE, and G-Lounge, ensuring compliance and best practices.
- Mobilized talents and provided support in various areas across industries, delivering more than 300 impactful training and coaching workshops.
Technical Proficiency
MS Applications
Advanced: MS Project, Excel 3D Mapping, and MS NAV
Digital Marketing
Advanced: Google Ads, Google and Microsoft Web Master Tools, SEO Tools, LinkedIn Ads, and META Ads
Email Marketing
Advanced: Brevo, and Mailchimp
Editing
Upper-Intermediate: Photoshop, After Effect, Canva, Adobe Express Platform, and Figma
Data Analysis
Intermediate: SEO Optimization Tools, STATA, SPSS, KOBO, ODK, Survey123, Power BI and Google Earth Pro
Information Technology
Advanced: HTML, CSS, JavaScript, Tailwind, Bootstrap
Basic: Networks, JavaScript, React, Mongo DB, and AI Automation
Let's Work Together
I'm passionate about delivering measurable results and would love the opportunity to discuss how my skills and experience can benefit your organization.